Resident Retention: How to Increase Loyalty and Retention for your Properties

August 10, 2021
01:00 PM ET | 12:00 PM CT
60 Mins
Paul Flogstad
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$199.00
$249.00
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$199.00
$249.00
$199.00

Historically, we get so focused on our efforts to get new customers that we forget at renewal time about those who have lived with us and paid their rent for a year or more. “We spend our money and time on marketing to new residents, even standing on the corner banging our drum, to drive new business. Too often we forget the most important thing—keeping people we’ve got.”

So much money is spent on attracting new tenants that it is more economical to keep the existing residents. You save turnover costs which average $1800 per unit let alone the vacancy loss of at least one month and other advertising expenses. By spending a much smaller amount of money along with some no cost strategies one can keep your current residents. 
 

Webinar Objectives
  • You know the importance of resident retention.
  • Keeping a resident is just as, if not more, important as getting one
  • Resident retention not only builds long-term relationships within your community but also adds value to the property itself
  • It is great to bring in some new faces, but your recurring residents are an invaluable asset
  • When you have a high resident retention rate, you know you are doing something right.
     
Webinar Agenda

This webinar will cover many ideas which do not cost money but are very effective in keeping existing residents happy so that they will want to continue to wat to live here when their current lease is up.

Who Should Attend
  • Property Owners
  • Property Managers
  • Compliance Staff
  • Housing Authority Staff
Paul Flogstad

Paul Flogstad

Paul has been involved in the real estate industry for the past 38 years. He has been involved in sales, construction, project management, appraisal, mortgage consulting and brokerage, property management and property management consulting/training. Through his consulting company, Property Management Solutions, he provides training and consulting services nationwide to owners, management companies, multi-housing associations, as well as state and federal agencies. He specializes in fair housing issues and has developed fair housing and outreach programs for governmental agencies as well as conducting seminars which are presented to property management companies, apartment associations...
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