Many federal or state funded, insured, or assisted housing programs have an obligation to create and implement an Affirmatively Fair Housing Marketing (AFHM) Plan. The AFMH Plan is a marketing strategy designed to attract buyers and renters of all majority and minority groups, regardless of sex, handicap, familial status, etc. to assisted and insured rental projects and sales dwellings which are being marketed.
The Plan describes initial advertising, outreach (community contacts) and other marketing activities which inform potential buyers and renters of the existence of the units. No applications for applicable HUD-assisted programs may be funded without an approved AFMH Plan.
Who Should Attend
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